Customer Analysis |
| | Customer needs analysis |
| | - Utilizes direct customer feedback to identify, quantify and/or map the hierarchy of needs
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| | Satisfaction analysis and performance benchmarking |
| | - Utilizes direct customer feedback (a.k.a. 'Voice of the Customer') to determine how product or service offering performs vs. the competition; results in a prioritized list of customer improvement initiatives
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| | Brand and corporate reputation measurement |
| | - Evaluates client’s brand awareness, attributes, knowledge, consideration, personality traits and loyalty
- Identifies perceptions of client and competitors in the market, assesses current positioning, analyzes what client is on its best day and defines key message content
- Internal and external assessment of the importance and relevance of desired corporate values, isolates reputation drivers and explores reputation forming networks and sources
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| | Win/loss analysis |
| | - A diagnostic assessment of the sales process and a “deep drill” exercise into the key drivers of “wins” vs. “losses”
- Assesses the gap between expectations of the customer vs. the expectations of the client
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Market Opportunity Assessment |
| | New product/concept assessment |
| | - Evaluates the feasibility of a new product and/or technology
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| | Product value and positioning studies |
| | - Assesses the gaps in value between expectations of the customer vs. the product/service delivered
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| | Size/segmentation analysis |
| | - Qualitatively or quantitatively investigates the size, segmentation and growth potential of a market
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| | Value chain studies |
| | - Analyzes the role of each channel participant, quantifying the value provided at each level of the chain
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| | New market opportunity evaluations |
| | - Quantifies the opportunity (size, segments, geographies, barriers, competitors) for new products or markets
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| | M&A due diligence |
| | - Provides analysis of the market and brand position, technology strength and strategic fit of acquisition candidates from a customer, supplier and competitor perspective
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Business Intelligence |
| | Strategic positioning |
| | - Business model development
- Evaluate and project future product portfolio
- Analysis of growth and profitability in the portfolio
- Identify R&D priorities and spending
- Value chain positioning
- Organizational structure
- Strategic relationships/M&A analysis
- Investments
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| | Technology benchmarking |
| | - Product portfolio/specifications
- Patent profiles
- Process expertise
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| | Manufacturing capabilities assessment |
| | - Determine make vs. buy; sourcing breakdown
- Process analysis
- Plant production/capacity
- Identify and analyze cost and efficiency metrics
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| | Cost and profitability modeling |
| | - Product, business and divisional levels
- Raw materials
- Hourly and salaried headcount
- SG&AR breakdown
- Cost to produce
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