We recently presented a webinar focused on Emotion Intelligence and how it helps you gain a holistic understanding of what is driving customer behavior. In the webinar, called “Both Sides of the Brain: How to Gain A Holistic Understanding of Your Customer’s Mind,” we discussed the ways in which language can be used to access the hidden emotions that drive customer decision-making. We also provided an in-depth look at the specifics of Emotion Intelligence for those who want to know more about what we do. If you missed the webinar, see below for more information and the link to the recording.

Over the past several years we’ve seen an onslaught of tools designed to explore and examine the emotions of consumers. The key is combining the best tool to uncover emotional insights with the established rational (demographic, attitudinal, behavioral) drivers that marketers have been studying for many years.

Webinar on Both Sides of Brain - Holistic Emotion Intelligence

In the latest webinar from The Martec Group + Quirk’s, you’ll learn how to combine both sides of the brain to gain a holistic understanding of your customer’s mind, what’s really driving their behavior and how to link emotional insights with rational levers to more deeply connect with customers.

Click here to view the recording of our recent webinar.

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