A longtime advisor to our business, Dave Haviland of Phimation, released a report on the COVID-19 economic forecast that shares some interesting perspectives and insights. We’re sharing this with you in the hopes of providing a valuable information source for how you move ahead with your business during this transition period.

In summary, Phimation’s report looks to analyze the question “What does the next year look like?” by breaking down the question into smaller component parts. It characterizes the 8 drivers of the COVID-19 economic future, sheds light on business leaders’ collective wisdom on how these drivers will play out. To do so, Phimation surveyed 50 business leaders.

Phimation graphic Covid-19 economic forecast

Some of the key findings (as stated by Phimation) are as follows:

  1. The near-term view has gotten substantively more positive, driven by higher numbers across the board, but especially in views of Social Interaction, Consumer Spending, Government Help, and Public Health Control.
  2. The views of Q4 2020 and Q1 2021 have held about the same from last month’s survey.
  3. The trajectory of improvement has flattened because of the better view of the near-term.

As Mr. Haviland explains, “The point of this report is not to find ‘the answer,’ but to provide leadership teams with a discussion tool as they consider what the next year holds, and how they should orient their investments and actions.” If you and your business are grappling with similar questions about how to move forward, we encourage you to take a look at the study for yourself by visiting Phimation’s webpage on COVID-19 resources, here.

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