Data Processing and Analysis

After your data has been collected through phone, internet or in-person interviews, the Data Processing Team starts their work to give you the in-depth, sensitive data you need to allow you to make the best possible business decisions. TMG Field Research has a full range of analytical tools available at your disposal and will assist you in selecting the appropriate tools based on your project's specific goals.


Examples of data processing/mining:

• Demographic/psychographic clustering
• Decile/quintile analyses
• Customer retention/migration analyses
• Rejecter analyses
• Correlation analyses
• Van Westendorp/Price sensitivity modeling
• Derived importance

• Disk-By-Mail interviewing (DBM)
• Computer-Aided Telephone Interviewing (CATI)
• Computer-Aided Personal Interviewing (CAPI) – self-administered online
• Adaptive Conjoint and Discrete Choice Modeling analyses.