In 1984, the business plan that became the foundation of The Martec Group, Inc. was laid out.
By January 1985, after taking up residence on the second floor of a warehouse in Chicago’s West Side wholesale district, The Martec Group was making a name for itself in the transportation and industrial equipment markets. Martec continued to expand and prosper throughout the 1980’s, adding a healthcare practice in 1986.
A well-respected group of market research professionals, working closely with the Chicago headquarters, launched the Detroit office of The Martec Group in 1990, now located in Southfield, MI.
The company was then comprised of four partners and continued to grow rapidly, adding chemical & energy and building construction sector expertise. This “merger of equals” also allowed the establishment of an alliance with a respected consulting firm based in Frankfurt Germany, thus cementing our access to the European markets of interest to our multinational clientele.
Japan and Latin America
By 1993, Martec had opened an office in Tokyo, Japan and solidified a long-term relationship with BSR in São Paulo, Brazil, further expanding our global footprint.
Just as Microsoft became the world’s most valuable company at $261 billion, The Martec Group launched the advanced technology research team in 1997.
Frankfurt, Germany was the site of our next office opening. In 1998 we formalized the alliance with two partners we had been working with for the past 10 years, and Martec’s European headquarters office was launched.
Green Bay, Wisonsin
In 2000, we took the opportunity to acquire a Green Bay, Wisconsin based call center operation that had been a key outsource partner and launched The Martec Group’s call center and focus group facility in 2003.
In 2001, the Chicago team relocated from the warehouse district to offices in the Chicago Loop at the corner of Adams and Clark, where our world headquarters remains today. Along with this relocation, we launched our inaugural office in China - Beijing - and furthered our global scope.
By 2007, Martec was again expanding globally, opening our second office in China, located in Shanghai.
The Martec Group was proud to announce their skills would begin servicing the professional services space in 2006.