Martec Market Research and Consulting News and Blog

Enhance Marketing Efforts with Sentiment Analysis

Emotions are the root of our actions. They influence how we interpret a situation, interact with others and make decisions. This is especially true when it comes time to buying something, even if we don’t realize it. This means that, in large part, emotions determine...

What Makes Insights Actionable?

Data collection, on any level, has become a fairly easy task to do nowadays. With so many resources available on the Internet, do one simple Google search and you can get answers to your questions in two seconds. However, easy data does not necessarily mean meaningful...

Qualitative Research: Mining Value in “Why”

When a client asks for help, it is the market researcher’s job to determine how to conduct research that will reach a solution for the client’s needs. While qualitative and quantitative research typically complement each other, it is becoming increasingly important to...

Contact Us    North America: 888-811-5755         Asia: +86 (21) 6246-2121         Europe: +49 (69) 80903 60

Who We Are   -    Expertise    -   Solutions   -   Careers    -   Privacy Policy   -   Site Map

Facebook   LinkedIn   Twitter   Email Martec

Contact us today.