The Martec Group Opens Shanghai Office to serve Asia Pacific Clients

The Martec Group announced today that it has opened its fifth office in Shanghai, China, to serve its clients in Asia Pacific region.

The Shanghai office is staffed by native speakers of Chinese, English, Korean and Thai, to facilitate the great majority of the group’s fieldwork in-house throughout Asia Pacific. The Shanghai office has strong industry expertise and comprehensive network in the areas of chemicals and energy, transportation, healthcare, and industrial equipment. This office serves as the primary interface with multinational clients.

Shanghai office will develop a series of multiclient reports starting with China Coating Industry Report 2008, which will be available in May 2008. The office also provides strategic management consulting service to local clients.
According to David Zhang, Partner at Martec Shanghai Office, the new office has been established in responding to our global clients who asked us to make critical assessment of the opportunities in China, Asia, and the Pacific Rim.

“The Asia Pacific Region represents a vast and growing opportunity for our clients. Obviously, China is especially important during this time of rapid economic expansion and establishment as a major force.” said Zhang. “The Martec Group is well-positioned to help our clients avoid risk, assess competitive threats and exploit opportunities in this region. Spanning from the Indian subcontinent to Oceania, our presence in China significantly enhances our ability to tap potential growth opportunities for our global client base.”

Shanghai office will further strengthen the Martec Group’s research and consulting capabilities in the region, in additional to its first office in Beijing which was established in 2002. The Martec Group expects to be the best-in-class provider of strategic market-based research and consulting services, facilitating our clients’ success in the Asia Pacific region.

About The Martec Group

The Martec Group is comprised of market research and consulting professionals with a mission to be the best-in-class provider of strategic market-based research and consulting services, facilitating our clients' success in global markets.

Founded in 1984, The Martec Group has grown to over 60 professional staff members in our five global offices, which include Chicago, Detroit, Frankfurt, Shanghai and Beijing. In addition, our U.S. call center is located in Green Bay, Wisconsin.

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Ted Goldman, Ph.D. of the Chemicals Team is on the Board of Directors of the Commercial Development and Marketing Association.

Ted Goldman, Ph.D. of the Chemicals Team is on the Board of Directors of the Commercial Development and Marketing Association (www.cdmaonline.org). He will be the Co-Chair of the Spring ’08 National Meeting to be held in Philadelphia, May 19-21. The theme of the meeting is: The Challenges of Innovation Led Growth: How Companies are Achieving Commercial Development Success. We hope to see many of our clients at the meeting.