Philosophy

The Martec Group's stated mission is to be the best-in-class provider of strategic market-based research and consulting services, facilitating our clients success in global markets.

To fulfill this vision, we...

1. Build successful, long-term client relationships by:
   • Partnering with clients by providing an array of strategic market research services to fully address internal goals and objectives
   • Continually exceeding expectations through highly differentiated and valued services utilizing the most appropriate, leading-edge market research methodologies
2. Strive to create the best possible work environment by:
   • Providing a well-defined career path which recognizes and rewards outstanding performance
   • Promoting employee growth and development through effective training, continuing education and skill set development
   • Fostering an environment of teamwork, respect and integrity
3. Give back to the communities in which we work by devoting a portion of our time, talents and resources to worthy causes.

The Martec Group believes that offering a variety of research and consulting services, ranging from clearly defined quantitative studies to qualitative or exploratory research to strategic market planning assistance provides the highest value to our clients. In fact, many of our projects include aspects of all three of these components. We have found that this offering has consistently resulted in our ability to provide actionable information.

We consider our core competencies to include the following:

We are subject matter and research methodology experts.
Our partners, directors and staff are industry-based, and over 50 percent of our staff have been with us for more than 10 years. We have developed the knowledge to know when and how to utilize the right methodology for the client need.

We are global.
We have offices in Chicago, Detroit, Frankfurt, Shanghai and Beijing, China. Our direct presence in North America, Europe and Asia positions us to serve our clients globally. More than 40 percent of our work involves research and analysis in multiple regions.

We are responsive and flexible.
We routinely execute assignments within aggressive time frames. We utilize proven research methodologies, but can adapt them to the business situation. By constantly expanding our toolbox of custom research methodologies, The Martec Group maximizes the value we provide clients.

We are true partners.
We conduct custom, proprietary market research studies and routinely have non-disclosure agreements in place with our clients. At the same time, since the challenges and opportunities can be similar across industries, The Martec Group learns from and shares these experiences with our clients as appropriate. To facilitate the sharing of best practices, The Martec Group has initiated several benchmarking studies among clients from non-competing industries.