The Martec Group has worked with global healthcare clients since 1986 to understand the market interest in and the potential for their products.
We have extensive experience with a wide range of healthcare related products and systems, which requires us to interact with a diverse group of physicians, nurses and other healthcare professionals. Specifically, the following are examples of products investigated and the corresponding physician specialties interviewed:
| Segment |
Examples of products investigated include... |
Physician specialties involved... |
| Surgical instruments, devices and equipment |
- Anesthesia systems
- IV systems and pumps
- Endoscopy products and systems
- Electro-surgical products and equipment
|
- Anesthesiologists
- General surgeons
- Orthopedic surgeons
- Cardio and vascular surgeons
- Plastic surgeons
- Neuro surgeons
- Colon rectal surgeons
- GI surgeons
|
| Surgical products and disposables |
- Needle-less access systems
- eart valves
- Stents, balloon catheters and guide wires
- Pacemakers and defibrillators
- Packs, gowns and drapes
- Gloves
- Medication delivery products (IV sets, bags, etc.)
|
| General medical products and equipment |
- Bedside patient care and monitoring systems
- Wound care products
- Nutritional supplements
- Disinfectant products
- Kidney dialysis products and equipment
- Blood collection products and equipment
- Wheel chairs and other durable medical equipment
|
- Nephrologists
- Urologists
- ENTs
|
| Diagnostic and laboratory products and equipment |
- Diagnostic imaging (all modalities)
- Radiology film
- Chemistry analyzers
- Lab ware and cell culture products
- Rapid test kits
- Sterilization products and systems
- Hospital information and picture archiving systems
|
- Radiologists
- Cath lab managers
- Pharmacists
- Pathologists
|
| Pharmaceutical products |
- Oncology therapies
- Cardiovascular therapies
- Respiratory therapies
- MS therapies
- Rheumatoid arthritis therapies
- Dermatology/skin care treatments picture archiving systems
|
- General/family practitioners
- Internists
- Cardiologists
- Rheumatologists
- Dermatologists
|
The majority of the projects that we conduct involve healthcare professionals (physicians, nurses and administrators). However our projects have also included targeted consumers.
The following are consumers (i.e. patient groups) that have been included in research projects:
- Diabetic patients
- Dialysis patients
- Rheumatoid arthritis patients
- Multiple Sclerosis patients
- Uterine fibroid patients
- Spinal cord injured patients
- Patients with implanted pacemakers and/or defibrillators
- Atrial fibrillation patients
- Others
We have conducted product and market assessments and value analyses on a domestic and global basis for a variety of products and services supplied to the acute, long term and home healthcare markets. Selected relevant completed projects include:
| Project Type |
Project Examples |
| Qualitative customer analysis |
- Thought leader feedback regarding stent and balloon catheter technology advancements
- Assessment of customer needs and reaction to a prototype of a next generation, endoscopic visualization system
- Analysis of diagnostic imaging equipment supplier service strategies
|
| Quantitative customer analysis |
- Opportunity assessment and value/price positioning for a vessel sealing device within targeted surgical specialties
- Discrete choice modeling analysis to determine the optimal feature set for a next generation IV pump
- Purchase process and value positioning analysis for a blood collection system and consumables offering
- Assessment of size, segmentation, product needs, competitive environment and trends in the continence care market
|
| Brand related |
- Post conference research to measure impact of brand positioning and messaging strategies
- Testing of market segment and constituent specific creative treatments and messages
|
| Tracking studies |
- Market share and customer satisfaction tracking; suppliers of surgical procedure packs
- Market share tracking; suppliers of peripheral stents, balloon catheters and guide wires
|
