Professional Services

The Martec Group works with professional service clients to turn market insight into action. Our work includes providing market insight and developing programs that build/measure brands, assess new markets and generate greater business opportunities.

Our team performs market research and client strategy development for several of the largest professional service firms in the consulting, financial, recruitment/contract and law industries. We have recently worked with clients in these areas:

The Martec Group’s professional service consultants have extensive experience designing and implementing research programs for actionable recommendations. Given the nature of professional services, we are often asked to navigate complex business environments. In many of our professional service engagements, project tasks include stakeholder buy-in and survey development, data collection, data analysis and reporting/recommendations.

Typically, The Martec Group’s professional services sector leverages these skills in our work:

• Professional Services Expertise. Our partners and directors are industry experts and understand the industry dynamics you deal with every day.
• Global Offices. We are located in Chicago, Detroit, Frankfurt, Shanghai and Beijing.
• Business-to-Business and Specialty Consumer Emphasis. Our competencies and business model are channel-based, not consumer based. We understand the challenges of doing interviews with a finite target audience.
• Ability to reach senior business executives. Our professional services team focuses on having compelling discussions with business decision-makers. Our projects typically take us to the C-suite to interview respondents.
• Experienced Team. Each partner and director has been delivering market-based strategic solutions and recommendations for more than 10 years.
• Long-term Relationships. Our clients keep using us. Eight out of 10 clients have used us for at least four years.

The vast majority of projects in our professional services sector involve data-driven analysis (primary, secondary data) and/or strategy development. Typical projects may involve one or more of the following need areas:

• Brand (awareness, knowledge & attitudes, consideration, usage, & loyalty)
• Brand Positioning
• Advertising & Copy Testing
• Client Assessment (client needs, win/loss reviews)
• Customer Satisfaction
• Market Assessments
• Market Segmentation
• New Product/Service Development
• Corporate Reputation
• Employee Satisfaction
• Sales Processes