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The Martec Blog

Here's what we think, what we're working on, and where our company is making moves.

Recent

EMOTION INTELLIGENCE

The Nuances of Fan Emotion and Engagement

by Allison Reck
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The Call to Activism & Advocacy

by Allison Reck
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PRIVATE EQUITY

Private Equity Trends

by The Martec Group
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B2B CUSTOMER EXPERIENCE

CX in a B2B World

by Ken Donaven and Chelsea May
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METHODOLOGIES

A brief primer for Adaptive Choice-Based Conjoint

by Ken Donaven
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METHODOLOGIES

B2B Research in 2019: In a Post-Phone, Digital World, How Do You Protect the Integrity of the Data Set?

by Chuck Bean
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