Category: Emotion Intelligence

Anxiety and excitement have a lot in common. They produce similar symptoms: your heart beats faster, your breathing speeds up, etc. According to Psychology Today, “there is very little physiological difference between fear and excitement.” There are plenty of self-help articles based upon the idea that through cognitive reappraisal, you can turn your anxiety into

Breaking through the myths surrounding emotion research There is a common belief among the market research community that emotion research must be costly, time-consuming, and difficult to complete. The mistaken assumption is that to get at customer emotions, researchers need to be in a lab setting with high-tech machines and neuroscientists who specialize in human

When it comes to market research, options will never be lacking. Every day, it seems there is a new technique for gaining an understanding of your customers – each more complex and bizarre than the last. Emotion research, however, may just claim the title for most fragmented: nearly every market research company approaches the study

How to begin your emotion market research It’s important to understand the value in emotion market research, but what if you already see the value in it but don’t know how to do it? If you haven’t focused on emotion research in the past, the thought of an unfamiliar area of research may seem daunting.

Emotion research is a growing trend in the market research industry – a simple Google search for the term reveals thousands of hits, all extolling the virtues of emotion analysis, so it can be overwhelming trying to decide which direction to take your market research and who to entrust with the process. Although there are

“The customer is always right.” This mantra has been repeated so often as to become nearly cliché. So why do we hear it so often? Because the success of a company is largely defined by the happiness of its customers. Understanding a company’s performance across various metrics is important, but at the end of the