Category: News

Insights Professional Certification demonstrates the mastery of, and dedication to, the practice of market research DETROIT—In a fast-evolving, competitive marketplace, the Insights Professional Certification (IPC) is a valued mark of distinction. It is a third-party confirmation of the mastery of, and dedication to, the research practice. IPC demonstrates an awareness of the highest ethics and standards

Takeaways from NewMR The Festival of NewMR Americas webinar provided interesting insights into the world of market research, exploring current opportunities and challenges for insights teams as well as the future of market research in 2021 and beyond. Ray Poynter, founder and chair of NewMR, started the session with a brief history of market research,

It is an understatement that 2020 has been a worrisome year. When looking at 2020 in review, many of us have felt uncertain about our health and work since the COVID-19 crisis first began. In March, when stay-at-home orders were issued, we braced ourselves as if we were heading down a roller coaster ride. Like

The apocalypse, it seems, is in vogue these days, at least as far as employee hiring is concerned. Uncertainty on the direction of the country in general, and immigration in particular, has caused consternation in Human Resources departments around the country. Immigration in the science and technical field has traditionally padded shortages of skilled employees