E-tailing has become the fastest growing sector in the automotive aftermarket, and is becoming a significant revenue stream for auto parts sales, according to E-tailing in the Automotive Aftermarket from the Auto Care Association. This groundbreaking new study analyzes the online retail market for sales of aftermarket parts, and serves as the foundation for the Auto Care Association to provide a unified estimate of online sales within the aftermarket.

“Very little solid data existed on the size and makeup of the e-tailing channel, until now,” said Kathleen Schmatz, president and CEO, Auto Care Association. “This first-of-its-kind study, produced by the Market Intelligence team of committee volunteers and staff, provides unprecedented insight into e-tailing purchase behaviors across multiple industry sectors, and the impact of these trends on the entire auto care industry.”

Martec partnered with the Auto Care Association to study the effects of e-tailing on the automotive replacement parts market focusing on several core questions:

  • How large is the automotive aftermarket e-tailing market?
  • What will the short and long-term future hold in terms of e-tailing’s affect on the replacement parts aftermarket?
  • What impact does e-tailing have for the various elements within the aftermarket – including manufacturers, distributors, retailers, installers, vehicle owners, etc.

Chuck Bean, Partner at The Martec Group, was honored to present a summary of findings to the Auto Care Association’s Fall Leadership Days, held this month in Boston, and attended by nearly 400 members. Key takeaways included:

  • A larger than anticipated volume of replacement parts being purchased from e-tailers by professional installers/shops; representing a larger share of the total e-tailing market than purchased made by DIYers
  • Significant growth amongst “pure play” e-tailers such as Amazon and eBay – outpacing traditional brick and mortar distributors/retailers
  • Important tailwinds for e-tailing growth, including delivery and logistics enhancements and greater usage of mobile apps and online research tools to create more well-informed customers
  • A significant amount of online research, both by DIYers and professional installers, which is impacting the perception of brands/suppliers

The Auto Care Association outlined the study in its September 10, 2014 press release as well: http://www.autocare.org/Blogs/press-releases/E-Tailing-is-Fastest-Growing-Aftermarket-Retail-Sector/. Additionally, the full study is available for purchase via the Auto Care Association website at http://www.autocare.org/etailing/. We certainly encourage you to reach out to us directly with any questions you may have, via contact us.

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