Unrestricted voice of the customer reach – no matter who you need to hear from, we’ll get them to the table. We uncover every opportunity to swiftly enter, acquire or gain share of desirable markets and segments.
View a redacted case study on a consumer product customer journey here.
The Martec Group has poured years of experience pioneering CX and Emotion Intelligence research into our Martec Emotion Score. We speak and interpret the language of CX and translate it into your brand’s gameplan for understanding, anticipating, and personalizing the wants and needs of your customers.
Our patented algorithms uncover the hidden sentiments, opinions, and associations with your current or potential customers. The technology is simple yet versatile and can be applied to a range of possible data sources—surveys, research reports, social media, online product reviews, among others.
Voice of Customer – Needs AnalysisBrand Awareness/Positioning/TrackingCustomer Satisfaction & Loyalty AnalysisEmotion Research/Sentiment AnalysisCustomer Journey Mapping/CX/UXClaims/Message Development & TestingCustomer Segmentation & PersonasPrice Research/Price Elasticity
