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Tag: methodologies

EMOTION INTELLIGENCE

The Nuances of Fan Emotion and Engagement

by Allison Reck

Do you know how your fans feel about your team? The game? The experience?

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METHODOLOGIES

A brief primer for Adaptive Choice-Based Conjoint

by Ken Donaven
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EMOTION INTELLIGENCE

Dissecting the Science Behind Gut Feelings

by Jim Durkin
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EMOTION INTELLIGENCE

How Knowing Your Customers’ Emotional Drivers Can Increase Sales

by Chuck Bean
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EMOTION INTELLIGENCE

The Martec Emotion Score: Quantifying Your Customers’ Emotions

by Chuck Bean
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EMOTION INTELLIGENCE

Understanding Peak-End Theory: How You Can Increase Brand Loyalty

by Emily Anderson
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EMOTION INTELLIGENCE

A Simple Approach to Emotion Research

by Allison Reck
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