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Tag: methodology


Why Bulletin Board Research is Ideal for the Healthcare Sector

by Barb Lhota

Online research conducted using the bulletin board method creates more thoughtful, refined, and relatable personas for customizing healthcare product messaging.

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A Scalable Approach to Emotion Research

by Allison Reck
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ACBC – No, Not the Band…the Trade-Off Analysis

by Ken Donaven
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Why the Best Market Research RFPs Allow Wiggle Room

by Sandy Monahan
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