emotional customer experience

*Note: This blog post originally appeared on the GreenBook blog. Read the full post here.

We recently published a blog in partnership with GreenBook and we’re excited to share it with you now. Be sure to check out our latest blog on Emotion Intelligence and how it can be used to enhance your Customer Experience efforts.

The Emotional Customer Experience


In this post you’ll learn:

  1. The importance of targeting specific emotions throughout the customer journey
  2. How to determine the right emotions to target
  3. What to do with the actionable insights you’ll gain from an understanding of customer emotions

Here’s an excerpt from the blog:


“When you take the time to understand your customers’ emotions and how they feel at each point of the customer journey, you can target specific emotions that produce a stronger emotional connection. These emotions can mean the difference between a customer who is simply satisfied or happy, and a customer who has such a strong emotional connection that they become brand advocates, contributing to word-of-mouth references that are proven to be the most valuable form of marketing around…

With the new language-based emotion research techniques and tools, marketers can move one step closer to reading the minds and hearts of customers and truly understand how to create and foster the ideal customer experience.”

We hope you find the post informative and consider using Emotion Intelligence for your next Customer Experience projects. If you would like to learn more, please call us at our Detroit office or contact Chuck Bean at chuck.bean@martecgroup.com.

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